Blogging For Beginners: Turn Your Blog To A Money Machine: Blogging For Money, Blogging For Profit (Blogging, Blogging for Creatives, Blogging Business, Blogging For Beginners) by Khalid Zidan

Author:Khalid Zidan [Zidan, Khalid]
Language: eng
Format: epub
Published: 2016-03-31T18:30:00+00:00

List articles are excellent core content because people love to read and share them, and they can be good for stirring up a conversation in your comment section. They can take a few forms. Advice lists give readers tips on how to accomplish tasks (“4 ways to get better sleep” or “5 things to do before you get a mortgage”). Ranked lists are ideal for pop culture or product-based blogs, which can also link to products sold by an affiliate to increase the article’s profitability. Informative lists share knowledge with the reader (“most under-rated horror movies” or “surprise benefits of green tea”) and can be useful in any niche.

Opinion pieces and editorials are most often seen in political and social commentary blogs, and can be especially useful for stirring up controversy in your comments section. These pieces should start with a clear thesis statement, whether that’s a theory, an opinion, or an argument. Back up your argument with well-presented arguments and make sure the thought is unique—remember, you want to add new value to your industry, not rehash the same ideas presented elsewhere. Also, make sure your opinion reinforces your established brand.

SEO

SEO stands for Search Engine Optimization, and how important it is to getting good results in search engines is still up for debate in the blogging community. The idea of SEO is that by using keywords in the course of your posts, you can get higher rankings on results lists when users search for those terms, meaning you’ll get more visitors to your site. Nobody debates that this is something that will help you; what blogging experts disagree on is how much you have to focus just on your keyword density.

If you are writing good content that’s strongly related to your niche topic, your posts will naturally be very keyword-dense without you putting in any special effort. An over-emphasis on keyword density can make your posts feel repetitive or stilted. Putting way too many keywords in your posts also makes you look like a spammer (called “keyword stuffing”) and makes search engine spiders ignore you if you’re guilty of it.

The most important places to emphasize keywords in your posts are in the page header and the title tag. When you’re naming your pages, make them search engine in a friendly way by giving them names that clearly express what the page is about rather than an in-house classification system. Keep the content itself focused on the idea and don’t worry so much about getting terms shoved in there—if it’s on the topic to your niche, it will come up in search results naturally. A better way to optimize your search engine ranking is to link back to your own pages periodically.

The more links a page has to it, the more likely it is to show up higher on the search result list. Just like with the keywords, don’t over-do it. Reference past posts when it’s logical to do so, not just for the sake of SEO.

Finding your voice

Many people make the mistake of wanting to present a perfect image of themselves to their readers.

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